Why Invest in Your Brand Event You Think You Can’t Afford It?

T

he rise of the Internet as a marketing tool revolutionized the way businesses to promote their brand, products, and service. Plenty of businesses have even relocated their businesses online as they find it feasible and cost-efficient., and the digital shift was thought to be a threat to the traditional advertising medium.

 

The rise of digital made significant improvements in every promotional tool. As technology became widely available, printed images became crisper and clearer while viewing experience has never been better through the introduction of digital TV.

 

The digital shift also created a drastic change in the competition, the rise of the startups emerged, and promoting a business have been more challenging than ever.

 

Clive Jackson, serial entrepreneur and branding expert in an interview with Forbes, advises businesses, especially startups to “Over invest in your brand as much as you can possibly afford.”

 

Why? Here are a very few reason businesses should consider having a solid brand identity.

 

Develops a positive image for your company.

More to advertising and marketing, branding your products, services, and company is very important to achieve a positive image for the consumers.

 

Sets you apart from the rest.

The brand of your business is the thing that consumers will remember and distinguish from competitor companies. Without branding, you essentially don’t exist no matter how good your products and services. Your brand is your “recall” element.

 

It gives you a position in the competition.

Positioning your business into the market is the very purpose of branding. Positioning sets a mental space in your consumer’s mind and you want that space to be bigger compared to your competitors. The right positioning can create an emotional connection between your company and your consumers. You create an emotional bond by reflecting a positioning statement in your business.

 

As a part of your positioning strategy, you need you have:

Tagline or Positioning Statement: You need to have a tagline that speaks of your unique selling proposition. You need to wake your consumer’s interest and emotions to entice them to listen to the facts.

Logo: Your image-marketing materials especially your logo is a vital part of your positioning, it has to be unique and creative enough to instill mental retention.

 

A positive image of your brand can greatly reduce future marketing costs by having more repeat customers and your brand gaining popularity through word of mouth. People tend to stick to the brands they know and give them value.

 

There are so many ways to introduce your brand to the market—marketing, advertising, and creating portable event displays when participating in trade shows are just one of them. From pop up displays, outdoor signage, and display banner stands, there are lots of ways to show that your business exists.

 

Invest in your branding, and more importantly, do your best not to fail your customers’ expectations.

The rise of the Internet as a marketing tool revolutionized the way businesses to promote their brand, products, and service. Plenty of businesses have even relocated their businesses online as they find it feasible and cost-efficient., and the digital shift was thought to be a threat to the traditional advertising medium.

 

The rise of digital made significant improvements in every promotional tool. As technology became widely available, printed images became crisper and clearer while viewing experience has never been better through the introduction of digital TV.

 

The digital shift also created a drastic change in the competition, the rise of the startups emerged, and promoting a business have been more challenging than ever.

 

Clive Jackson, serial entrepreneur and branding expert in an interview with Forbes, advises businesses, especially startups to “Over invest in your brand as much as you can possibly afford.”

 

Why? Here are a very few reason businesses should consider having a solid brand identity.

 

Develops a positive image for your company.

More to advertising and marketing, branding your products, services, and company is very important to achieve a positive image for the consumers.

 

Sets you apart from the rest.

The brand of your business is the thing that consumers will remember and distinguish from competitor companies. Without branding, you essentially don’t exist no matter how good your products and services. Your brand is your “recall” element.

 

It gives you a position in the competition.

Positioning your business into the market is the very purpose of branding. Positioning sets a mental space in your consumer’s mind and you want that space to be bigger compared to your competitors. The right positioning can create an emotional connection between your company and your consumers. You create an emotional bond by reflecting a positioning statement in your business.

 

As a part of your positioning strategy, you need you have:

Tagline or Positioning Statement: You need to have a tagline that speaks of your unique selling proposition. You need to wake your consumer’s interest and emotions to entice them to listen to the facts.

Logo: Your image-marketing materials especially your logo is a vital part of your positioning, it has to be unique and creative enough to instill mental retention.

 

A positive image of your brand can greatly reduce future marketing costs by having more repeat customers and your brand gaining popularity through word of mouth. People tend to stick to the brands they know and give them value.

 

There are so many ways to introduce your brand to the market—marketing, advertising, and creating portable event displays when participating in trade shows are just one of them. From pop up displays, outdoor signage, and display banner stands, there are lots of ways to show that your business exists.

 

Invest in your branding, and more importantly, do your best not to fail your customers’ expectations.

By | 2017-09-27T15:30:48+00:00 July 6th, 2017|Creative|